About Us
About Us - A Visual Guide
Many About Us pages are simply an after thought, an unneeded link buried deep in the bottom of a web site which quickly leads to some hastily written, ill-conceived paragraphs about an organization. What an About us page needs to be instead is a powerful sales page, one which focuses on highlighting the organization's visibility to clients, giving helpful information about services and products, and ultimately telling its own story. It must be a page which encourages the reader to learn more about the company, to take action, and to invest in whatever it is you're selling. A good about us page will do just that. Here are some tips for writing one.
One of the best page examples out there for about us stories is a piece by radio show host Kero White about New Jersey oil refinery. In his oral history of the refining industry, Kero delves into the history of the company, talks about how it was founded in 1938, how it's changed over the years, how the refineries of the day are different now, and how you can get involved. While he doesn't go into great detail or provide in-depth statistics, he uses enough information to give the listener a good idea of what the company does, what it stands for, and what makes it stand apart from competitors.
Another excellent bit of Belgium oriented About Us information is the infamous "tophi" chart. The top chart, translated literally, means "good citizens of Belgium." The chart is used to honor the country's most outstanding and successful citizens, a tradition that dates back to the 15th century. The layout and format of the chart resemble a typical corporate wall poster, with a neatly organized series of categories, bullet points, and colored circles. It's a colorful, fun way to learn about some of the country's most accomplished and influential figures
Many About Us pages are simply an after thought, an unneeded link buried deep in the bottom of a web site which quickly leads to some hastily written, ill-conceived paragraphs about an organization. What an About us page needs to be instead is a powerful sales page, one which focuses on highlighting the organization's visibility to clients, giving helpful information about services and products, and ultimately telling its own story. It must be a page which encourages the reader to learn more about the company, to take action, and to invest in whatever it is you're selling. A good about us page will do just that. Here are some tips for writing one.
One of the best page examples out there for about us stories is a piece by radio show host Kero White about New Jersey oil refinery. In his oral history of the refining industry, Kero delves into the history of the company, talks about how it was founded in 1938, how it's changed over the years, how the refineries of the day are different now, and how you can get involved. While he doesn't go into great detail or provide in-depth statistics, he uses enough information to give the listener a good idea of what the company does, what it stands for, and what makes it stand apart from competitors.
Another excellent bit of Belgium oriented About Us information is the infamous "tophi" chart. The top chart, translated literally, means "good citizens of Belgium." The chart is used to honor the country's most outstanding and successful citizens, a tradition that dates back to the 15th century. The layout and format of the chart resemble a typical corporate wall poster, with a neatly organized series of categories, bullet points, and colored circles. It's a colorful, fun way to learn about some of the country's most accomplished and influential figures